Dovemobi Blog

Traffic is the key to success of mobile app and game business. The more traffic there is, the more opportunity in gaining user downloads.

Google provides several options for Mobile App Marketing, one of which become more relevant and more important nowadays. This is Universal App Campaigns (UAC), which was launched by Google a little over two years ago. UAC has grown and made it much easier for mobile app and game developer to promote their apps across various platforms such as Google Search, Google Display Network, Google Play Store, or even YouTube.

Google has recently reorganized its mighty algorithm to downrank all poor performing apps. App quality is increasingly gaining Google’s attention. Google now emphasizes on making sure its users to have a high quality experience on its giant Play Store.

Apps that encounter many crashes, trouble downloading, and hence leading to bad user reviews and comments shall definitely watch out on this Google’s newest move to clean up the Store. Google now look at not only the performance data, battery usage, user engagement, but also including user ratings to create the so-called “quality signals”, which will automatically increase the ranking of those well-performing apps, and downrank those that did poorly. The goal is to increase more enjoyable Play Store’s user experience in app stability and quality.

With the increasing affordability of smartphones, mobile apps now has gradually been integrated to our day to day life. Whenever there is spare time, most people will take out their beloved smartphone out and pull out its applications, be it social media app or mobile games app to pass their time. But do you know the different types of mobile applications on the Store and what app genre that is more popular than the others?

Apps on Google Play Store and Apple App Store now fall into more than 20 app categories. But there are 5 main app genres that captivated most users on the Store. This can be a consideration for mobile app developers to look closely into.

Over 2 billion smart phone users exist all over the world, while 89% of them spend their mobile time through mobile apps. This number of app user is growing at an incredible amount every single day, which is exactly the reason why so many developers flock to the app store submitting their apps and trying to catch a piece of the pie. According to Statista, over 5 million of app options are available on various app stores, and this number increases by several thousand over one day period. The competition for app developers are tough all over app stores.

App marketing thereby becomes so very important to stand out over these millions of available apps and get users download your app. To help you clear out the headache, here we will share with you 7 beginners’ steps to start your app marketing: